Sailor Jerry Program 2021
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William Grant & Sons & Participating USA Distributors’
“Sailor Jerry Spiced Rum” 2016 Program

“Sailor Jerry Spiced Rum,” named to honor the life and legacy of Norman ‘Sailor Jerry’ Collins, has formed the creation of The Norman Collins Initiative at The Aleethia Foundation, designed to raise funds for Aleethia in its ongoing efforts to support wounded/injured/ill service members in their rehabilitation and healing process.

Aleethia is excited about the expanded support through the Norman Collins Initiative and look forward to the 2016 Sailor Jerry Spiced Rum programs. Hal Koster, Executive Director of the Aleethia Foundation said that “we are a volunteer organization that exists because wonderful organizations like Sailor Jerry Spiced Rum have shared our vision of support.”

Norman Collins served in the Navy before making his home in WWII-era Honolulu. He established his legendary tattoo shop that quickly became a must stop destination for sailors on Shore Leave who would wait in line to receive Collins’ iconic, Americana flash art work.

To kick off the Norman Collins Initiative, proceeds from select Sailor Jerry Spiced Rum bottles sold between May 2016 and August 2016 will benefit the Aleethia Foundation.

Participating states include Alabama, Indiana, Kentucky, Louisiana, Nebraska, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Washington DC, Maryland and Virginia.

Sailor Jerry Spiced Rum continues to honor Norman Collins and his legacy through programs and partnerships “that honor the man and what he stood for.”

So spread the word!!! Buy a bottle … Buy a case … and support our service members. Aleethia extends a huge THANK YOU to William Grant & Sons and the USA participating distributors for their continuous support!