Sailor Jerry Program 2021
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Aleethia Dinners
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Aleethia Foundation joined Logan’s Roadhouse in Franklin TN to present to the sweepstakes winner, Veteran Michael Horn the custom designed special edition “Sailor Jerry” Harley Davidson, as seen being created on the History Channel’s “Counting Cars.”

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We were so happy to have Service Members Chaz Allen, Chris Kurtz, David Neumer and their families join us for the celebration!

Aleethia greatly appreciated the opportunity to be part of honoring our nation’s military through the Veteran’s Day Sweepstakes with Logan’s Roadhouse and the Norman “Sailor Jerry” Collins Initiative.


Michael served in the US Army. In 2002, he was injured on a parachute jump and has had 14 surgeries to repair the damage. He volunteers with recovery organizations and helps mentor other wounded vets who, like Michael, suffer from PTSD. He has had 3 recent surgeries but continues to actively volunteer at his church. Michael is an aquatics Director for the Boy Scouts of America, where he trains lifeguards for the BSA and has rescued scouts and scout leaders from drowning.

“He would rather serve his fellow man and country than himself,” Michael’s wife, Emily, wrote in his Veterans Day Bike Giveaway nomination. “He has sacrificed everything for our family and for this country. His motto ‘my mission, my men, myself’ still serves him today as it did while he was on active duty.”

When Michael and Emily’s twins were born at 30 weeks, they spent nearly 2 months in the NICU. Michael sold his motorcycle and truck, and used his whole life savings to pay the bills. When the twins came home, Michael worked as an EMT and was enrolled in college taking 25 credit hours weekly.

Emily added: “He continues to support our family without any complaints and, even with his PTSD, continues to be positive and upbeat no matter what comes his way. To get him this bike will mean the world to him, as he has been trying to save enough money to buy a motorcycle. Thank you, he loves Counting Cars!”


Let’s toast Michael and all the Veterans by stopping at a Logan’s Roadhouse and trying their new cocktail – “Black Cherry Spiced Mule”…. a special blend including “Sailor Jerry Spiced Rum.”


Logan’s Roadhouse has partnered with The Norman Collins Initiative at the Aleethia Foundation to award a custom motorcycle built on History Channel’s “Counting Cars to a US Military Veteran as a way to say ‘THANK YOU’ for their service, Roadhouse style.


SUBMIT A TRIBUTE TO YOUR HERO who has served in any branch of the US Armed Forces (Army, Navy, Air Force, Marines, Coast Guard or National Guard).



Veteran’s Day Sweepstakes Includes Giveaway of One-of-a-Kind Custom Designed and Built Motorcycle Created on History Channel’s Show “Counting Cars”

For the first time ever, Logan’s Roadhouse and The Aleethia Foundation have partnered to honor our nation’s military through a Veteran’s Day sweepstakes with the grand prize of a one-of-a-kind Harley Davidson motorcycle customized with original Norman “Sailor Jerry” Collins artwork that will be presented to a lucky winner who’s served in our nation’s military.

The special edition Sailor Jerry motorcycle – a 1969 Slab Side Shovelhead - was commissioned by Sailor Jerry Spiced Rum and created on the History Channel’s popular television show “Counting Cars.”

“All of us at Logan’s Roadhouse fully support and honor our nation’s military, and we’re so excited to offer this once in a lifetime and priceless opportunity for a lucky winner,” said Brad Jacobus, Vice President Marketing for Logan’s Roadhouse. “It’s a small gesture on our part to give a heartfelt ‘thank you’ while shining a light on their tremendous dedication and all the sacrifices they and their families have made for our freedoms.”

“We are grateful to partner with Logan’s Roadhouse in an effort to show our thanks and appreciation to servicemen and women through the gifting of this Sailor Jerry motorcycle,” shared Hal Koster, Executive Director, The Aleethia Foundation. Sailor Jerry Spiced Rum has been an amazing supporter of Aleethia, and we’re happy to build on that foundation with this wonderful initiative.”

“We at Sailor Jerry Spiced Rum are always seeking out opportunities to support and express our gratitude to members of the military, and we’re very happy to see the Sailor Jerry custom motorcycle as the grand prize of this program,” shared Josh Hayes, Senior Brand Manager of Sailor Jerry Spiced Rum.  “Norman ‘Sailor Jerry’ Collins was a military man with a profound appreciation for those who serve and we are proud to honor Collins’ passions.”

Tributes and photos of these heroes – which will automatically enter them into the sweepstakes -- can be uploaded online at http://logansroadhouse.com/lp/sailorjerrybike/

High resolution images of the custom bike are also available for viewing.

In addition to the grand prize, four additional winners will be chosen in random drawings each week from September 20 – October 31 to receive Sailor Jerry Spiced Rum merchandise, including a corn hole set, branded cooler and gift bags.

The grand prize winner’s entry will be randomly drawn the week of November 7. PRESENTATION DATE TO WINNER ... TO BE DETERMINED

As part of their ongoing support of our military, Logan’s Roadhouse offers a 10% discount to military service members every day of the year.

As part of Logan’s Roadhouse and The Aleethia Foundation’s collaboration, for a limited time, Logan’s Roadhouse guests can enjoy Sailor’s Spiked Lemonade at all restaurant locations. The specialty cocktail includes a refreshing blend of Sailor Jerry Spiced Rum, peach, fresh lemon and lime, topped with Sprite. The delicious beverage is available for $6.99 at participating restaurants.

About Logan’s Roadhouse
Headquartered in Nashville, Logan’s Roadhouse Inc. exists to refresh people on the road of life, one plate, one drink, and one song at a time. Offering guests wood fire grilled steaks, made-from-scratch recipes, fresh ingredients and American-inspired signature favorites, Logan’s presently operates 212 company-owned and 26 franchised Logan’s Roadhouse restaurants in 23 states.

For more information, visit:

Logan’s Roadhouse on Facebook

About Sailor Jerry Spiced Rum
Sailor Jerry Spiced Rum was created to honor Norman “Sailor Jerry” Collins, a Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu where he established his legendary tattoo parlor and himself as the undisputed father of American old school tattooing. Crafted in the traditional Navy way by William Grant & Sons, Sailor Jerry Spiced Rum is bold and smooth, with hints of caramel and vanilla. Just like the man who inspired it, this 92 proof rum speaks for itself and holds itself to the traditional values and standards of craftsmanship that Norman Collins espoused. Made in America from Caribbean Rum and blended with spices including ginger, cinnamon, clove and vanilla, Sailor Jerry Spiced Rum is an exceptionally smooth drink with an ABV of 46%. From the liquid itself to the packaging, every detail of Sailor Jerry Spiced Rum stays true to the vision of Norman "Sailor Jerry" Collins.

For more information, visit:

Sailor Jerry on Twitter
Sailor Jerry on Facebook